5 Ways Massage Therapists Can Use Their Wellness Journey to Attract Clients and Build Trust
As a massage therapist or bodyworker, your self-care is more than just a way to recharge—it’s a valuable marketing tool for your business that many practitioners are not capitalizing on enough. By showcasing your wellness journey through the content you share online for your clients and future potential clients, you can build trust with them, inspire them, and connect with your audience on a personal level.
Here’s the good news: You don’t have to overthink it. Even small glimpses into your self-care routine can have a big impact. In this blog, we’ll explore why using your wellness as content works and give you five practical ways to make it part of your marketing strategy.
Why Showcasing Your Wellness Routine Works:
Builds Trust: Clients are more likely to book with someone who prioritizes their own health—it shows you’re committed to longevity in your career. Clients want to see us walk the walk and talk the talk.
Inspires Clients: When clients see you modeling healthy habits, they’re motivated to invest in their own self-care (and in booking with you). You give them something to look up to and inspire to be. You don’t have to be the perfect replica of health to do this- everybody has something valuable to offer in their personal self-care journey.
Creates Connection: Sharing your authentic self makes you more relatable and approachable.
BONUS: You embrace a holistic approach to your business by using your own wellness and self-care as content. You are able to “feed two birds with one seed,” so to speak.
We all know that self-care through movement, healthy eating, and mental, emotional, and spiritual care for ourselves as bodyworkers is so important, and yet, so many of us can slack and fall behind. We take care of everyone else, and when we suffer, so does our business. Embrace holistic business ownership by turning your self-care into inspiring content that drives personal connection with your clients.
5 Practical Ways to Turn Your Wellness Routine Into Content:
1. Share Your Daily Routine:
Snap a photo of your morning yoga practice or post a short video of your stretching routine before a busy day. This could easily be turned into a weekly series for your business/brand. The more creative and visually engaging you can get, the better! Tip: Add a caption about how this routine helps you stay energized for your clients.
2. Highlight Wellness Wins:
Celebrate milestones like completing a wellness challenge or reaching a fitness goal. Sharing our goals, dreams & aspirations is inspiring for our clients. It shows we are humans we are trying to take care of ourselves, too! Remember- you don’t have to be perfect to do this. You don’t need perfect habit streaks. You just have to show yourself showing up, despite imperfections. Example: “Just hit my 30-day yoga streak—this is how I keep my body strong to give my best to every client!” OR “I missed my practice yesterday but I’m showing up today. That’s what matters!”
3. Educate with Mini-Tutorials:
Share quick tips, like stretches for back pain or hydration habits. These double as value for your audience and a showcase of your expertise. Example: “This is my go-to neck stretch for recovery after a long day of sessions.”
4. Document the Journey:
Share the ups and downs of maintaining your wellness. Authenticity makes your story more compelling. Example: Post a Reel about how you’ve overcome challenges like burnout and why self-care matters to your work.
5. Involve Your Clients:
Remind clients that your wellness isn’t just for you—it allows you to serve them better. Example: “Prioritizing my self-care means I can show up as my best self for YOU.”
Quick Tips for Beginners:
Start small—share one wellness-related post per week.
Be authentic—your audience will connect with your real journey, not perfection.
Use simple tools like Canva or Instagram templates to make content creation easy.
If you’re ready to dive deeper into these topics, join us inside our PRIVATE Prosperous Practitioner Podcast for an exclusive episode all about building a wellness-content strategy that grows your business. We will dive into even more tips, tricks, and strategies that blend your wellness and your content creation for your business. You’ll get step-by-step guidance on creating content that feels authentic and sustainable.
